At Live Your Way Thin we have started The Sustainable Weight Loss Project. It's a free educational service that will help spread the truth about weight loss and health. It is completely free subscription with no catch. Every month, all subscribers will be receiving practical fitness and weight loss tips and info that would make a real difference in their life. In addition, they will be the first to be notified of any specials that we run on the services and educational products that we offer. As a bonus for signing up, you will also receive the Mini-Course "How to change your thinking so you can change your weight & health ...PERMANENTLY"
This is a Must-Take course before starting any diet or weight loss program.
The simple fact is that if we continue doing what we have been doing, we will continue to get what we have been getting, which is unsustainable weight loss. At this rate according to NHANES (The National Health and Nutrition Examination Survey), 50% of the US population will be obese by the year 2030.
At Live Your Way Thin, we want to bring to light all the necessary facts that people need to know about weight loss and health that would make them rethink the current ineffective approaches to weight loss and motivate them to take a new path that will lead to sustainable weight loss and better health. This is the only way, we feel, that we can finally start winning the weight loss battle, and this is why we launched the Sustainable Weight Loss Project.
The Sustainable Weight Loss Project is an educational movement to help inform the public on the facts they need to know about sustainable weight loss and better health and to debunk the many myths and half-truths that sabotage countless people’s efforts to lose weight and improve their health.
Before I explain about this great project, let me first explain why projects like this are essential if we are going to win the weight loss battle in the first place.
Let me start with a question. Why do you think we were able to figure out how to send a man to the moon and back safely, but we can’t figure out how to solve our weight problem? The answer has a lot to do with the difference between the reasons why the space agency was trying to travel to the moon and back and why most of the companies involved in the weight loss industry are trying to solve the weight problem.
The space agency was trying to send a man to the moon and back because the US government asked them to do so and they were paying for it. In addition, if they solved that problem, they would stand to make a lot more money in the future. The government did not give the space agency any restrictions on how they needed to accomplish that goal. They were free to use whatever technologies or materials they need it in order to achieve that objective.
On the other hand, most of the companies involved in finding a solution to the weight problem are companies that make their money through the sales of their products, not the government. For example, diet companies like Jenny Craig, Nutri-System, and Weight Watchers are owned by food companies and make most of their money through the sales of food. NordicTrack makes most of their money selling exercise equipment and companies, like GNC, make most of their money selling supplements. So, although I am sure all of these company are looking for the solution to the weight problem and truly want to help people, they are only interested in a solution that would increase the sales of whatever they are selling. If a solution does not involve their product, they have no interest in that solution and I can't say I blame them. So you see, although they are all looking for the solution to the weight problem, they are not free to come up with any solution that would fix the problem, like NASA. The solution must include what they are selling.
This is why the space agency was able to get us to the moon and back but the weight loss industry is still not able to definitively solve our weight problem.
In most cases, whatever those companies are selling, is part of the solution, but not the complete solution. So, yes, you do need to exercise, but exercise only plays a small role in weight loss and fitness.(Much smaller than people are made to believe). But if I am selling exercise equipment, I would focus on promoting the exercise part as the most important part.
Here is another example: Although the foods you eat do play a role in weight loss and health, what plays a much bigger role is how long do you allow your body to go without food. Allowing your body to go without food for a period of time is extremely beneficial to your health and weight and this is a proven fact. How come you never hear this from most weight loss programs? Well, most of the popular weight loss programs are owned by food companies like Nestle, and Heinz. It is not in their best interest for people not to eat. So their weight loss programs only focus on telling you the benefits of eating their food, but they will not tell you about the benefits of taking a break from eating.
The end result, is you have all these weight loss programs that offer only part of the solution, but they are promoted like they are the complete solution. This is why the weight loss industry is full of misinformation and half-truths that only produce temporary results. Now you know how in the past 25 years, although we have more than doubled the amount of money we spend on weight loss products and services, the obesity rate has almost tripled from around 12% to over 36% today and over 70% of the population is overweight.
The simple truth is that we already know what needs to be done in order to lose weight and improve our health, and there are many people and small companies like ours, that are teaching the truth to people and are making a real difference in their life. The reason we were able to solve the weight problem was because we are only selling information. Since we are not selling supplements, food, or equipment, we are not limited to how to solve the weight problem. Our only objective was to come up with the best way we could help people lose weight, get in shape and stay in shape. The better our solution worked the more informational products we could sell. But just because you have the answer it does not mean you can make a difference. You need to get the answer out to the people who need it and that is where we have the problem. Big companies spend millions of dollars every year on marketing and promoting what benefits the sales of their product and also suppress any information that could hurt the sales of their products. We, on the other hand, have a very limited marketing budget and can't compete with the big companies, so our message gets drowned in the sea of weight loss misinformation and half-truths. Yes, our message does get through to some people but not enough to make a difference in the weight loss battle and this is why we started the Sustainable Weight Loss Project.
Because our marketing budget can't compete with the marketing budget of big companies, the only way we can compete with them and get our message out is through networking and word of mouth. The Sustainable Weight Loss Project was created to help spread the facts people need to know about sustainable weight loss, health, and fitness. Every month I write articles, blogs, and I create informative videos on these subjects. I also read articles and watch videos from other like-minded fitness professionals. Like us, their major objective is to teach people the truth about how to achieve optimum health and body weight. The Sustainable Weight Loss Project collects all this information and distributes it to all the subscribers. The subscription in completely Free, and we do not share or sell subscribers' emails to anyone. If you would like to become an informed consumer so you will stop falling victim to all the misinformation that exists in the weight loss field and learn effective ways to lose weight and get in shape, subscribe to the Sustainable Weight Loss Project today. It's completely free and if you don't think the information we send you is useful, you can simply unsubscribe, no questions asked.
Because we want our message to reach as many people as possible, we encourage all our subscribers to share the information they receive from us with their friends and family. Only together we can reach enough people to make a difference in the weight loss battle.