You cannot watch TV, listen to the radio or go on the internet, without seeing some ad trying to convince you to eat something, for various reasons, like it tastes great, it’s good for your health or it will help you lose belly fat.
How many times have you seen an ad telling you not to eat? Or, to make sure you are hungry before you eat? Almost never, right? Did you know, there is nothing better you can do for your health and weight than going for a prolonged period without eating (fasting) and letting your body go hungry before eating? There is no food on the planet that can help you lose weight and improve your health more than fasting regularly and eating only when truly hungry most of the time. Yet, you hardly ever hear about it. Have you ever wondered why?
The answer has a lot to do with the fact that no one makes money if you are not eating! Think about it. Most of the information we receive today is, directly or indirectly, from someone trying to sell us something. For example, everywhere you look there are advertisements. On TV, in Magazines, the radio, on billboards or on the web, everywhere. It is estimated that the average person comes across thousands of ads every day. A big percentage of those ads are from food companies trying to persuade you to eat their food by telling you how good it tastes or how good it is for your health. The milk industry promotes how good milk is for you, the meat industry promotes how good meat is for you, the vegetable industry promotes how good fruits and vegetables are good for you, etc. Food companies are promoting all the benefits of the foods they are selling so they can persuade you to buy more of their food. Food companies alone spend billions per year on advertising.
My question? Who makes money when you don’t eat? No one! Since no one is making money from you when you don’t eat, who would be interested in promoting the benefits of fasting or not eating? Very few people.
I am not saying food companies don’t care about their customers’ health or that there is anything wrong with advertising. They have a product to sell and if something does not benefit their product, they are not going to promote that solution. At the end of the day, it is not their job to promote a solution that they don’t benefit from. They are in the food business, not the weight loss business.
People interested in promoting this healthier idea are people like me who are truly committed to giving information in books or have websites that connect directly with the consumer and do not rely on paid sponsors to make income. Our loyalty lies with our clients and our ideals because our clients pay our salary and we know if we want our clients to keep coming back, we need to give them the best information possible.
Unfortunately, our advertising budget can’t compete with the billions of dollars the food industry spends on advertising. This can be a reason why you hardly hear about the benefits of letting your body go hungry before eating.
Most nutritionists don’t teach the important role, hunger and fasting play in health. When I was in college, I remember all the nutritional courses I took, and not a one talked about the important role of letting your body go hungry before eating. All the courses talk about calories and the type of foods we should be eating or avoiding. As a matter of fact, they taught us that going for too long without eating is really bad for weight loss. There was no discussion of the extensive historical evidence pointing to the long-term benefits of fasting.
Why most colleges and university don’t emphasize the benefits of fasting and letting the body go hungry before eating, I can only speculate. The only conclusion I can think of is that there is something holding them back. My guess? Could be the interests of the food industry. They donate millions of dollars to universities and colleges every year for research and sponsorships, scholarships and grants.
Think about it. It is not in the best interest of the food industry for people to eat only when hungry because they will end up eating less food. The food industry, through the millions of dollars they spend on lobbying, has a tremendous influence on the government’s nutritional recommendations. The food industry would only, wisely, spend their research time and money on projects that will directly benefit them. Do you think the universities and colleges teach things that could disprove a big donor’s product or mission? Of course not.
A great book to read about the food industry and the great influence it has on the way we eat today is the book by Marion Nestle “Food Politics”. You will be surprised when you learn the amount of influence the food industry has on our government and our educational institutions.
Bottom line? The food industry has great influence over the government and the educational institutions and any information that would hinder the sales of food gets ignored or generally suppressed. Most educational institutions don’t emphasize the benefits of fasting and eating less often. Most nutritionists who get their information from those institutions may not be very aware of the benefits.
I am a firm believer in the value of education. Sometimes structured education, like colleges and universities can put blinders on people. I think that is what has happened with most nutritionists and why so few of them teach the importance of fasting and letting your body go hungry before eating.
I don’t want my blog to be misunderstood. My intentions are not to offend anyone but to answer a question I get asked a lot as to why such an important healthy habit has been completely ignored by most mainstream nutritionists.
Founder of the Live Your Way Thin System.